The formula for our ink is simple...perfection! We use every color, every day in our own tattoo studios. We tirelessly strive to bring you unique colors that are not found anywhere else on the market. We only use organic pigments, and all of our ink is made 100% in the USA. First, we try every color on ourselves...talk about dedication! We then use every new color for months with our team of 10 tattoo artists before it even gets submitted to the final processing stage. Next, we get samples produced and test those for months, sending them out to select artists around the globe for their feedback before finalized production. The result brings you the best ink with the best delivery action possible. If it does not work well, no matter how cool the color, we will not make it.